Anything that has to do with film. Unfortunately those cameras were way above our financial means and we had to work with what we could afford which still looked OK though. I would love to do another film, be it a documentary or a short form or whatever. Snowboard brands have always been flakey with their budgets did you experience a lack of support from the industry such as budget Cuts, I feel like blaming the industry for the downfall. It was probably one of the biggest decisions I ever had to make. And as soon as the next story is posted, they forgot about what they just saw before.
It was something we had to compromise on in many occasions. It was hard to imagine an Isen film without them. Looking back at it, that was actually pretty smart of them. I still have so much love for Isenseven and everything that happened in the last 15 years. Their marketing budgets got smaller and smaller and they needed to prioritize what they spent their money on. Nobody compared us to the really big guys like Mack Dawg or Standard or Absinthe. After that I kind of phased out. Some of them just wanted to do better tricks on the same spots every year.
You only needed two good riders to push the entire crew. Isenseven quickly snowballed into becoming one of the major players in the snowboard video production world, with probably the most passionate fanbases ever. And not always is everyone down for the cause. The terrible winters in Europe forced us to spend a lot of money on travelling in the early season. Without our sponsors we could have never made it even close to what we were doing and I am forever thankful for the way they supported us.
It was probably one of the biggest decisions I ever had to make. I still have so much love for Isenseven and everything that happened in the last 15 years. On one tour stop in Munich, people turned up to watch the premiere of A Way We go, a figure most video companies would be happy with for an entire tour. His Atagge clips are these cool artistic short doc style films.
Some of them just wanted to do better tricks on the same spots every year. It still has its justification as a collectors item or if a book is included. Captured from Tripoli in And to me, that was THE most important manifestation in snowboarding. Even if we had 15 of the most famous riders in the world in the team: Instagram fame has nothing to do with this concept.
Yes, we suffered from budget cuts from our sponsors. Our team had evolved from the kids in a small town that built something from nothing, to professional snowboarders that are paid to do the job they love. Then, when everyone was going 4k, the raw-revolution was born.
They wanted to see a bunch of guys travelling the world, riding cool and creative spots, having the time of their lives. When I was doing Isenseven I felt like the entire world had to revolve around it. What would it take to bring it back?
Each year their movies were a cinematic improvement of the last, the riders list got stronger and the filming locations grew ever further away. Do you ever feel like putting out another Isenseven project? But the main support needs to come from the fans because I would be making the film to satisfy them and not the industry.
How did the decision come to stop making the Isenseven films? I think that Instagram pushes mostly the individual. They either wanted to make real money or evolve as filmmakers usually both. But I wanted to make it count, so the crew and I put all our energy in it.
VIDEO: Exclusive ‘A Way We Go’ teaser
I think the guys that were mostly affected by the end of Isenseven were the ones that had been with us a long time and put the most energy in to it. Their marketing budgets got smaller and smaller and they needed to prioritize what they spent their money on. It had been my main priority for more than ten years.
We wanted to find out how the Isenseven grew to be so popular, what do they think of the current status of snowboard videos and if there are plans for Isenseven to return. What do you think of the current state of snowboarding films?
Isenseven The Full Story
Anything that has to do with film. It was something we had to compromise on in many occasions. That was something that the riders and I got in arguments about sometimes. After Isenseven I went freelance for a year. I guess the DVD is dead. When we stopped making our films, it felt like sending your three children away to fend for themselves. I was never a fan of that style but I definitely understand why it became so popular. Not because they were the most insane riders.
After I quit Isenseven I tried to stay on top of the newest snowboard videos being released. But we were a league above all the local video crews. Now nobody has the need to experience their idols in real life because Instagram documents their entire life for them.
So we chose to stick to our style and put fun over quality. It was hard to imagine an Isen film without them. Still, the budget cuts were definitely a major influence on the slow collapse of independent snowboard film productions.
Snowboard brands have always been flakey with their budgets did you experience a lack of support from the industry such as budget Cuts, I feel like blaming the industry for the downfall.
Longer than just one part but not an entire one hour movie. I think social media killed the real snowboard crew, not necessarily the snowboard video itself. I had to iseneeven on good will many times.
Everything else came naturally. We even did a short snowboard film for Red Bull a few years ago with some guys from isensdven old crew. But sometimes I do ask myself if a new film is something I genuinely want or if I feel like I owe it to people.